Week of August 21, 2010
The New Charcoal
Description
Charcoal fuel is expensive, both economically and environmentally. In the Democratic Republic of Congo, the use of charcoal is contributing to the deforestation of the Virunga National Park, home to the rare mountain gorilla.
The solution? Developing "fake" charcoal — and a unique marketing campaign.
Encore presentation from January 9, 2010.
